The story of Lunzers

To many of us, environmentally friendly shopping of unpackaged, truly organic products seems like a sweet dream but far from reality. Ordinary supermarkets have products packaged with plastic which makes it hard to consume in an eco friendly way. The perfect solution to this shopping problem can be found at Lunzers Maß-Greißlerei. All their groceries come directly from organic farming. Instead of buying at the organic wholesale markets, they buy directly from regional farmers and small producers who produce excellent food.

Lunzers Mass-Greisslerei offers approximately 600 organic and regional products ranging from raw, seasonal fruits and vegetables to homemade jams and pickles to dairy products and organic detergents.

 

 

A founder with passion for organic products

Lunzers Mass-Greisslerei is the culmination of Andrea Lunzers’ long-standing struggle to reduce packaging waste. Born in 1981 and raised on an organic farm in Burgenland — a sunny, flat region situated in the southeastern corner of Austria — Andrea started working in the organic trade whilst studying renewable resources and sustainability at the University of Applied Sciences of Wiener Neustadt. At Werner Lampert’s consulting agency in Vienna she was responsible for marketing, communication and packaging and managed Zurück zur Ursprung (Back to the roots), an organic food brand at the Hofer supermarket chain (Aldi’s Austrian branch). Many discussions with the customers about the lack of sustainable packaging led her to rethink her priorities and set up a new business :  an organic, packaging-free grocery store. 

A brand new shopping concept in Austria

Sustainable initiatives are sweeping grocery stores worldwide, with the aim to reach zero waste and reduce excess food and packaging. Andrea Lunzer’s no-package the grocery store is the first one of its kind in Austria. The idea is for customers to bring their own bags or refillable containers. In case one comes empty handed you can purchase bottles or jars to fill up oil and juices or sneak a paper bag.

 

HOW TO SUPPORT Lunzers Maß-Greißlerei: 

Follow and like Lunzers on Facebook HERE!

Most importantly, come and purchase wonderful unpackaged organic products at their store located at Heinestraße 35, 1020 Wien. They are open from 9:00 to 19:00 and are looking forward to your visit!